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Marcia H.
Flicker.
Associate Professor.
A.B, Cornell University;
M.B.A., Wharton School of Business;
Ph.D., The Wharton School of Business
Marketing
Area, Graduate School of Business Administration at Fordham
University
Marketing Area,
College of Business Administration at Fordham University
Co-Director, CBA Honors Thesis Program
Office:
Fordham
University
Fordham University
113 West 60th Street
Faber Hall 453
New
York, New York 10023
Bronx,
NY 10548
Email:
Phone:
Fax:
Subjects Taught:
Retailing
Strategies
Marketing Principles
Retailing
Honors Seminar
Biography:
After earning a B.A.
in English Literature from Cornell University, Dr. Flicker worked in
advertising, then completed an M.B.A. and a Ph.D. in Marketing at The
Wharton School of the University of Pennsylvania. Experience
gained with retail advertising clients, consulting work for the J. C.
Penney Company, and an insatiable love of shopping led to
specialization in marketing science techniques and information
technology applications in retailing and e-business.
Dr. Flicker has
taught at the Wharton School, New York University, and LaSalle College
in addition to Fordham. She
teaches in Fordham's Graduate School of
Business Administration (GBA) and College of Business
Administration
(CBA), where she is
Co-director of the CBA Honors Thesis program. She
was awarded a Distinguished Educator
award by the Direct
Marketing Education Foundation in October, 2000.
Her research has
been presented to or published by the American Marketing Association,
the Direct Marketing
Association, the Marketing College of INFORMS, the
Association for Consumer Research, and Cambridge University
Press. She
is a member of the Advertising Research Foundation, the Direct
Marketing Association, the Retail Marketing
Society, and the American
Collegiate Retailing Association. Dr. Flicker is currently editing a
book on online marketing
research for the ARF, and has been a
reviewer
for the Journal of Advertising Research and the Journal of Retailing,
as
well as numerous academic conferences.
Current
Interests and Research:
Recent
Publications:
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Gardner,
Meryl P., Marcia H. Flicker, Sharon Wiley and Victoria Gulevich (2007 forthcoming). "Consumer
Preparation for Disasters: Conceptual
Underpinnings and Policy Implications."
Proceedings of the 2007
American Marketing Association Marketing and Public
Policy Conference, Washington,
DC.
-
Gardner,
Meryl P., Melissa Elliott, and Marcia H. Flicker (2007, forthcoming). "Threats
in the News and
Content of Ads: The Role of
Consumer Distraction and Avoidance."
Proceedings of the 2007 Academy
of
Marketing
Science Annual Conference, Coral
Gables, FL.
-
Flicker,
Marcia H. and Meryl P. Gardner (2004). "Who's
Afraid of the Big, Bad Wolf?
Segmentation Analysis of Consumers" Emotional
Responses to Terrorism Threats."
Proceedings of the Direct Marketing Education Foundation Annual
Educators' Conference, New Orleans, LA.
-
Flicker,
Marcia H.(2003) "Securities
Trading on the Internet: Wall Street's
Web of Online Financial Services (with apologies to E. B. White),"
double-blind, reviewed chapter in Wiley
Internet Encyclopedia, 2003.
Awards and Recognitions:
-
Recipient
of scholarship from the Advertising Education Foundation to its
Visiting
Professor program, served with DDB-NY division of DDB Worldwide,
July-August
2004.
-
Appointed
to the Editorial Board of MERLOT (Multimedia Educational Resources for
Learning
and Online Teaching) Business Discipline, August 2001
- Recipient of
Outstanding Educator Award from the
Direct Marketing Education Foundation, October 2000
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